From Wired 12/27/16:

The CVS move prompted this angry response from Alissa Fleck, a columnist at Bitch Media: “Attention everyone, every­where. If you’ve been struggling for years to get in shape, whatever that means to you, you can just quit whatever it is you’re doing right now because CVS has got it all figured out. It turns out what­ever silliness you were attempting, you just didn’t have the proper incentive. Except, as it happens, this regimen already exists and it’s called humiliation and fat-shaming. Have someone tell you you’re overweight, or pay a major fine.”